Markup Calculator
Calculate your selling price from cost and markup — enter the cost and markup percentage to get the price, the profit and the resulting profit margin.
Markup, price and margin
Markup is how much you add to your cost, expressed as a percentage of that cost. Multiply the cost by the markup to get your profit, then add it to the cost for the selling price — a $40 item at 50% markup carries $20 profit and sells for $60. The calculator also shows the resulting profit margin, which is the same profit measured against the selling price (here 33.3%), so you can see both views at once.
Pricing for the profit you want
To hit a target, set the markup until the price or the margin matches your goal. Remember that a 50% markup is not a 50% margin — markup is always the larger number because it is based on the smaller figure (cost). For break-even planning across all your sales, use the break-even calculator.
Frequently asked questions
How do I calculate markup?
Markup is the percentage you add to the cost. Multiply the cost by the markup percentage to get the profit, then add it to the cost for the price. A $40 item with 50% markup is $40 × 0.50 = $20 profit, for a $60 selling price. Enter your numbers above to do it instantly.
What is the difference between markup and margin?
Markup is profit as a percentage of cost; margin is profit as a percentage of the selling price. A 50% markup on a $40 cost gives a $60 price with $20 profit — which is a 33.3% margin. The calculator shows both so you do not confuse them.
How do I price a product for a target profit?
Decide the profit you want as a percentage of cost (the markup), enter it above, and the calculator gives the price. If you instead have a target margin in mind, raise the markup until the displayed margin matches your goal.